Skip to content

Beaverlodge-London

We Believe in Wicked Travel

Menu
  • Travel & Hotel News
  • Transportation Centre
  • Tourist Information
  • Vacation Packages
  • Travel Recreation
  • Hostelry
Menu

Tourism Australia’s new campaign isn’t about travel — it’s about vaccination

Posted on August 24, 2021 by sNawaWebs.ADV
(CNN) — The midst of lockdowns and border closures may not seem like the most logical time to launch a tourism campaign.

But Tourism Australia’s new ad isn’t about going on vacation — it’s about getting vaccinated against the coronavirus.

The “It’s Our Best Shot for Travel” campaign launched domestically in Australia on August 16 in newspapers, on TV, online and across social media.

“We need to claim back our way of life so that we can visit friends and relatives, get back into the workplace, get our kids back to school, travel domestically and internationally again, and welcome the world back to enjoy all that Australia has to offer,” Phillipa Harrison, managing director of Tourism Australia (the country’s official national tourism board) said in a press statement.

Tourism Australia's new ad campaign encourages people to get vaccinated.

Tourism Australia’s new ad campaign encourages people to get vaccinated.

Tourism Australia

The tourism industry, which employs as many as one in 13 Australians, has been hard hit during the pandemic. The government has encouraged regional travel, but ever-changing state border closures have made this increasingly challenging.

A short-lived “travel bubble” with New Zealand burst after a rash of new Covid-19 cases in Australia.
The government has also been criticized for its mixed messaging. In July, Prime Minister Scott Morrison encouraged younger people to ask their doctors about the AstraZeneca vaccine. However, his advice was the opposite of that given by the Australian Technical Advisory Group on Immunization (ATAGI), which recommended that younger people get the Pfizer-​BioNTech vaccine instead due to concern about blood clotting.
Last month, a pro-vaccination PSA made by the government was widely panned for its “scary” imagery. In one graphic scene, a young woman is shown in a hospital bed, hooked up to a ventilator, gasping for breath.

Though Australia’s chief medical officer, Paul Kelly, said the ad’s startling visuals were an intentional way to draw attention to the seriousness of Covid-19, many young people expressed resentment that they weren’t able to obtain the very vaccine they were being pushed to have.

However, that situation is slowly changing.

Following lockdowns in Sydney last week, a new batch of Pfizer vaccines in New South Wales state has been earmarked for people in the 20-39 age demographic, the first time this group has been specifically targeted. Before this, health care workers and the elderly were first in line for the shots.

Another campaign backed by the tourism authority is due to launch later this year. It will be titled “Put a Jab on the Menu” and feature some of Australia’s celebrity chefs.

As of August 16, Australia has logged 39,097 confirmed Covid-19 cases and 958 deaths.

CNN’s Rhea Mogul and Hilary Whiteman contributed reporting.

Recent Posts

  • Crypto Buzz
  • The Official Internet site Of Indonesia Tourism
  • The Hostelry, Artsy And Inexpensive Stay In Bacolod City
  • Speak to Us
  • Indofest 2020 Dibuka, Perlengkapan Outside Diskon Sampai 60 Persen
  • The Importance of Travel Recreation for Your Health and Wellbeing
  • Contact Information
  • Listings

About Us

  • Contact Us
  • Advertise Here
  • Privacy Policy
  • Sitemap

Archives

  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021

Categories

  • Hostelry
  • Tourist Information
  • Transportation Centre
  • Travel & Hotel News
  • Travel Recreation
  • Vacation Packages

Tag

articles bitcoin blockchain business buzzle Centre city contact Covid crypto cryptocurrency deals Department guide hostelry Hotel Hotels hub Industry information insights Leading Leisure list News open Outdoor packages Parks popular pub rates Recreation room state summer Top tourism tourist Tourists Transportation Travel Vacation visitors Weekly
  • Partner links

  • Visit Now

    Traveling
    © 2023 Beaverlodge-London | Powered by Superbs Personal Blog theme
    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
    Cookie settingsACCEPT
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
    Non-necessary
    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
    SAVE & ACCEPT